Who Should Hire My Articles? #JTBD

In product land, one of the fundamental questions to ask is: “Why should somebody use our product?” — frameworks like “Jobs-To-Be-Done” (#JTBD) try helping to answer the question.

In this article, I apply the #JTBD framework to my writing. Helping myself and others understand why people should read my articles and provide an example of using the JTBD framework.